CES has long been a showcase for automotive gadgetry and a chance for tech companies to pitch their gear to carmakers. This year, the consumer electronics show is embracing an increasingly valuable byproduct of all this activity: data. Modern cars roll out of factories packed with cellular connections, powerful processors and growing suite of sensors, including cameras, radar and microphones. That’s turning them into the next information goldmine, rivalling the data-creating capabilities of smartphones. Amazon.com Inc, Intel Corp, Qualcomm Inc and BlackBerry Ltd are at the Las Vegas, US, conference this week to pitch data-crunching services and partnerships to an auto industry searching for new revenue streams and business models. READ MORE: Where are the cameras in your car and what are they looking for? Robot rides are going to deliver pizza and parcels before people The car of the future will sell your data – whether you like it or not. “CES will highlight the next big industry transformation that revolves around how this data can be monetised,” said Brian Rhodes, an automotive technology analyst at IHS Markit. “This market is no longer strictly focused on selling hard parts.” Automakers are trying to control the data generated by their vehicles and… Read full this story
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