Tara Reid, Rachael Leigh Cook and Rosario Dawson in Josie and the Pussycats. Universal/Allstar I have a hard time explaining what a weird moment in time “the millennium” (1998-2001) was to people who were too young to really remember it. I was a teenager in the ‘90s, which meant I was a helpless part of the slacker rebellion, worshipping at the feet of grunge and alternative culture, rebelling against all manner of corporate influence from the safety of the cushiest time imaginable.But popular culture reflected all these values back at us, from movies, to music, to MTV, so we felt like the world revolved around us. But all this really did was pave the way for a stark transition. When the dream of the ‘90s crashed and burned (ironically through the burst of the dot-com bubble), corporations shifted their interests to a new core demographic; they discovered the buying power of “tween culture,” which not-so-coincidentally coincided with the meteoric stardom of pop acts like Backstreet Boys, ‘NSync and Britney Spears. MTV and record companies threw in hard on the trend (and smartly offset these squeaky clean acts by playing to the angsty crowds with cartoonishly over-the top “trash rock” outfits… Read full this story
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