This Independence Day we’re taking a trip to 1976 in the Village Voice Wayback Machine. Among other questions: Why was a donkey climbing a skyscraper in an ad for Korvettes department store? Less than a year after President Gerald Ford told New York that the federal government would not bail the city out of its fiscal crisis (which led to the infamous Daily News headline “Ford to City: Drop Dead”), Gotham gussied itself up to celebrate not only America’s Bicentennial but also the 1976 Democratic National Convention, which would nominate Jimmy Carter. (Who, with the help of New York State’s 41 electoral votes, would go on to defeat Ford in a close election.) It was a unique convergence of events in the city — first the Bicentennial hoopla, and then the convention from the 12th to the 15th. Of course, New York was — even more so than now — the media capital of the world, but anyone who has ever researched cultural history knows that advertising can be as revealing about the times as editorial content. With that in mind, behold some choice samples of Independence Day carnival barking. America might have won the Revolutionary War and gone on to invent… Read full this story
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4th of July Eye Candy: The Spirit of ’76 in Bicentennial Advertising have 349 words, post on www.villagevoice.com at July 3, 2018. This is cached page on Bach Thien. If you want remove this page, please contact us.