Efforts to improve tourism promotion activities

With more than 10 millions foreign visitors recorded in 2017, Vietnam ranks high in the most prominent tourism market. To achieve this outstanding result, tourism promotion activities play a vital part. However, much is needed to be done to improve the work. Quang Ninh province which is rich in tourism development advantages, has focused on investing and building a brand for the local tourism. After various efforts, Quang Ninh Department of Tourism admits that with small-scale investment and limited promotion capabilities, it is tough to bring Vietnam tourism status to a new level. “In the progress of promoting for local tourism, sometimes many localities don’t report back to the National Administration of Tourism and Ministry of Culture, Sports and Tourism. It leads to the problem in which information is mismatche,” said Trinh Dang Thanh, Deputy Head of Quang Ninh Department of Tourism The financial aspect is also mentioned; the annual budget used for promotional activities and tourism promotion in general is inadequate and often too small. Standing at 2 million USD, the number is relatively modest compared to Singapore, Thailand and other countries in the Southeast Asia which have spent over dozen, to hundred million USD on promotional activities…. Read full this story

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