SANTA CLARA, CA—Outside of the visitor check-in on Nvidia’s campus, three gorgeous cars—the Audi RS7, the Lamborghini Aventador, and the Tesla Model S—are parked, attracting the occasional gawking employee. Although Nvidia’s partnership with the three car makers isn’t anything new, we welcomed the chance to see just what the tech in these high-end cars is really like. We also wanted to see what Nvidia hopes to offer car makers who are designing systems that will need to be cutting edge when their vehicles hit the market—a difficult task given the length of the automotive development cycle. The car maker’s challenge to stay ahead in tech is a topic that Ars is going to be revisiting over the next several months, so what better way to get our feet wet than to talk with the chip maker that has become synonymous with high-performance GPUs? Over the past five years, Nvidia has been making a big push into automotive technology, hoping to power not only the graphic information displays and entertainment systems that have become increasingly popular in cars, but also to get in on the ground floor of the self-driving systems of the future. Currently, the chipmaker has partnerships with 14 car makers, from… Read full this story
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