Adobe at the House committee inquiry into IT pricing: live

Adobe has taken its seat at the House of Representatives Standing Committee on Infrastructure and Communications inquiry into IT pricing. In many ways, Adobe has been the poster child for the IT pricing inquiry — or perhaps, more correctly, the poster enfant terrible. Far more than either Apple or Microsoft, Adobe’s pricing has captured the public attention, mostly because of its large regional disparity, even when products are being distributed digitally. Mid-last year, Adobe’s prices in Australia were roughly 50 to 60 per cent higher than in the US, prompting MP Ed Husic to say: “The view I constantly get with consumers is there’s a huge degree of frustration and anger, and when they try to engage with Adobe, they constantly get a company line that never offers a better understanding as to why the prices are different.” We’ll be following the company’s statements and question sessions, with updates to this story as the session develops. 11.05am AEDST: Adobe MD Paul Robson takes his seat and is welcomed. His opening statement is a clarification of the Adobe’s business model in Australia — that of product sales and digital marketing. Almost 200 people work for Adobe in Australia. 11.08am AEDST: Adobe… Read full this story

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