ITV is upping the technology ante in its general election night coverage on 6 May with an “interactive holographic wall” featuring a three-way swingometer. The prospect of the first hung parliament since 1974, with just a few percentage points separating the Conservatives, Liberal Democrats and Labour in most polls, has prompted ITV News to develop a series of special in-studio graphics to cover the three-horse race. ITV News’s Election 2010 programme, which will run from 9.55pm next Thursday, 6 May, until “at least” 6am the following morning, will include an interactive holographic wall in the studio for the first time. Previous general election nights have always seen one presenter anchoring ITV’s coverage from the studio and a second based in a different location with graphical interpretations. “We felt it was really important to have Alastair [Stewart] and Julie [Etchingham] in the same studio so there is genuine interaction between both presenters as events unfold,” said the ITV News design director, Kojo Boateng. “As Alastair reports the latest news from the counts we will be able to pan to Julie as she controls the graphics for the in-depth analysis to put each result in a wider context.” The holographic wall will… Read full this story
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