Book Promotion – Thinking Beyond the Box

Hundreds of articles have been written to guide authors on ways to promote their books. There’s no question that the techniques they cover-press releases, radio broadcasts, writing articles, book signings and more-are key ingredients of an effective promo campaign.But that’s no longer enough if you want your book to rise above the more than 400,000 new titles that reach the market each year in today’s fiercely competitive publishing arena. More and more people have begun writing in their retirement. Books by foreign authors are flooding the market. Many schools and colleges are now emphasizing writing skills. That means you’ve got to think about crawling out of the box and finding new ways to distinguish yourself.It isn’t easy to be special, but it can be done with a little ingenuity and some hard work. To start your creative juices flowing, I’d like to share several approaches that have contributed greatly to the success of my latest book The Writer Within You.Best Book AwardsWhen my latest work was first published last October (2007), I puzzled over how to continue the promotional impact of its introduction and convince both the industry and consumers of its worth without spending the thousands of bucks I… Read full this story

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